Awardee Interview: Paul Lazarsfeld Best Paper Award (2025)

Award won:

  • Paul Lazarsfeld Best Paper Award

Name(s) & affiliation:

  • Jasmine English, Assistant Professor, Reed College

Project title:

  • Carceral Political Discussion

Publication reference:

  • English, Jasmine. 2025. Carceral Political Discussion. Working paper.

Tell us something about you/your team and how and why you decided to focus on this research

  • This project began from a simple question: what counts as “political talk” and for whom? Most measures of political discussion capture only the liberal-democratic “first face” of the state (elections, parties, institutions). But for many Americans, especially Black Americans, the most immediate and consequential face of the state is the carceral one: police, courts, correctional systems. I wanted to understand whether everyday conversations about policing and criminal justice function politically even though they fall outside conventional survey items. The project grew out of a broader interest in how racial power structures shape the lived experience of citizenship and what we count as participation.

Summarize the main takeaway of your project.

  • Black Americans discuss policing and the criminal justice system more than white Americans — reversing the conventional discussion gap — and these conversations have distinct consequences for efficacy, identity, and engagement.

What made this project a “polcomm project”?

  • The project tries to reconceptualize what counts as political discussion and examine how citizens communicate about different faces of the state. By combining survey methods with “analytic listening” to real-world conversations from the Fora platform, the project demonstrates that what we talk about and the political implications of that talk vary significantly by the domain of politics under discussion. In so doing, the project expands the boundaries of political communication research beyond traditional electoral-representative topics.

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • The most challenging aspect was developing a valid measure of carceral discussion content. Rather than assuming which topics matter, I used grounded theory and “analytic listening” to inductively identify discussion topics from 44 real-world conversations on the Fora platform. This involved multiple rounds of qualitative coding to develop a battery of positive and negative carceral discussion topics. If I were to start again, I might expand the initial listening phase to include more diverse conversation settings and explore additional carceral domains like immigration enforcement earlier in the process.

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • There is growing interest in bringing the carceral state into the study of political behavior and communication, but much of the field still defaults to liberal-democratic institutions as the anchor of “politics.” I would love to see more work that treats the state as multifaced and coercive, and that foregrounds how marginalized groups learn about politics through policing, punishment, and surveillance. Methodologically, I also hope to see more efforts to use listening and ethnography not only to illustrate but to build survey instruments.

What’s next? (Follow-up projects? Completely new direction?)

  • My next step is to extend the analysis to immigration enforcement and child protective services, two institutions that similarly blur the line between “public policy” and surveillance. More broadly, I see this as part of an effort to reconceptualize participation from the standpoint of those who experience the state primarily as regulation and threat rather than as representation.

Awardee Interview: Walter Lippmann Best Article of the Year in the field of political communication (2025)

From left to right: Alessandro Nai, Chiara Valli, Jürgen Maier and Loes Aaldering

Award won:

  • Walter Lippmann Best Article of the Year in the field of political communication (2025)

Name(s) & affiliation:

  • Alessandro Nai, University of Amsterdam
  • Chiara Valli, University of Bern
  • Jürgen Maier, RPTU
  • Loes Aaldering, Free University Amsterdam

Project title:

  • Gendered Backlash Depends on the Context: Reassessing Negative Campaigning Sanctions Against Female Candidates via Large-Scale Comparative Data

Publication reference, link (APA 7th):

  • Nai, A., Valli, C., Maier, J., & Aaldering, L. (2025). Gendered Backlash Depends on the Context. Reassessing Negative Campaigning Sanctions Against Female Candidates via Large-Scale Comparative Data. Political Communication, 42(3), 454-475.
  • https://www.tandfonline.com/doi/full/10.1080/10584609.2024.2434930

Tell us something about you/your team and how and why you decided to focus on this research

  • This piece was the result of intense collaboration, and friendship, that we have developed over the years. One way or another the four of us have all worked on attack politics, both using experiments and via large-scale data to disentangle “universal” from context-related dynamics. But we have also been a bit frustrated about some results in the literature (including in some of our previous research) regarding the role of gender in attack politics – specifically, the lack of results where, on paper, there should have been plenty. And decided to dive into it.

Summarize the main takeaway of your project.

  • The starting point is rather straightforward: everything we know about the dynamics of gender in politics, and the structuring role of gender stereotypes against women in politics, specifically, suggests that women should be more punished than men when they go negative on their rivals. Yet, the literature only shows little and scattered evidence that this is the case. How could this be? Our intuition is that perhaps we have not been looking at the right place. If gender stereotypes matter, then their effect should be higher in contexts (i.e., countries) where cultural norms are more unfavourable towards women – contexts, in other words, where gender equality is less pronounced. We leveraged a large dataset that covers more than 700 candidates having competed in elections across almost 100 countries worldwide, and that is exactly what we found: the penalty against women for going negative is much more severe in countries with low gender equality.

What made this project a “polcomm project”?

  • While intrinsically this is a project about the role of gender (stereotypes) in politics, what we focus on is the ways in which “going negative” – that is, attacking political opponents during election campaigns – backlashes for those who engage in it.

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • We have long considered adding an experimental component to it, to show mechanisms (e.g., the intervening role of stereotypes). We even had in our hands some data in this sense, that we had collected for a different project. But we never really managed to make the large-scale observational and the experimental components “click” together. One reason, of course, is that our main claim is comparative – that women face a higher backlash in less egalitarian contexts. So a one-shot experiment (in our case, we had access to data from the USA) was not really ideal. We decided to drop the experiment, and only focused on the large-scale observational data. Abd that worked quite well.

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • Replications! Our data is quite awesome (I am not really objective, here, even if it is), but no data is perfect. In our case, one of its limitations, that we discuss at nauseam but that remains a concern, is that the data comes from expert judgments.  On the plus side, this allows to have a really large-scale dataset, that adopts a holistic understanding of the election campaign (vs., e.g., “only” looking at what candidates say on social media). On the downside, experts can be biased. So, our results need to be replicated with other data. Really, get in touch with us if you have such data. On top of this, we still itch to show that the effects resit a controlled environment and are “causal” (yes, I know, I know). We really want to do an experiment that allows us to test for this differential effect of the context. So perhaps a large-scale comparative experiment? That would be great but is not cheap. Reach out if you could envision a collaborative study in this sense.

What’s next? (Follow-up projects? Completely new direction?)

  • We all work on slightly different things, while coming together often to do some joint work (on negativity, notably). But here are some cool stuff that we have been busy with on our separate side recently

  • Alex has been working on the roots of political violence, looking for instance at the role of violent episodes via natural experiments. See for instance: Nai, A., van Erkel, P. F., & Bos, L. (2025). Violence Against Politicians Drives Support for Political Violence Among (Some) Voters: Evidence from a Natural Experiment. Public Opinion Quarterly, nfaf010. https://academic.oup.com/poq/article/89/2/310/8117288

  • Chiara has been working on the role of mainstream media in contributing to the spread of conspiracy theories among the public, for example, during the COVID-19 pandemic.  See Adam , S., Rohrbach, T., Keller, F., Makhortykh, M., de L√©on, E., Valli, C., Baghumyan, A., Sydorova (2025). How do media contribute to the dissemination of conspiracy beliefs? A field study combining panel and web tracking at the outbreak of the COVID-19 pandemic. Journal of Communication. https://doi.org/10.1093/joc/jqaf033

  • Jürgen has recently been working on the mechanisms that can lead to the use of negative campaigning. See for instance: Maier, J., Oschatz, C., Stier, S., Dian, M., & Sältzer, M. (2025). Beyond rationality. Toward a more comprehensive understanding of the use of negative campaigning. European Political Science Review, https://doi.org/10.1017/S1755773925000025

  • Loes is currently working on a project on sexist campaign attacks (and how women candidates can respond to that – together with Alex!), various projects related to gendered political socialization, and has a continuing interest in gendered political stereotypes, see for instance: Van Der Pas, D., Aaldering, L., & Bos, A. L. (2024). Looks like a leader: Measuring evolution in gendered politician stereotypes. Political Behavior, 46(3), 1653-1675. https://link.springer.com/article/10.1007/s11109-023-09888-5

Awardee Interview: Timothy E. Cook Best Graduate Student Paper Award Committee (2025)

Award won:

Timothy E. Cook Best Graduate Student Paper Award Committee

Name(s) & affiliation:

  • Rex Weiye Deng; Department of Political Science, Washington University in St. Louis

Project title:

  • Screened Realities: How Entertainment Fosters Political Compliance in Autocracies

Publication reference:

  • Under review

Tell us something about you/your team and how and why you decided to focus on this research

I am a PhD candidate at the Department of Political Science, Washington University in St. Louis. I primarily study authoritarian politics and political communication, with a regional focus on China.

The motivation for this research grew out of two converging observations. First, about a decade ago I noticed a striking revival of anti-corruption TV dramas and documentaries in China—programs that exposed official misconduct yet were produced and promoted by the state itself. As these shows became immensely popular and spurred public discussion rather than suppression, I found myself asking: why would an authoritarian regime allow seemingly self-critical entertainment, and how might it use that content to shape citizens’ beliefs?

Second, recent scholarship in the U.S. has shown that entertainment (rather than news) can influence political attitudes, beliefs about mobility and fairness, and even public policy preferences. That research made me realise that entertainment is far more than “just fun” media—it’s a form of political communication, ripe for analysis across regimes. Together, these strands motivated me to explore how entertainment—its production, narrative, and dissemination—becomes a tool of political influence, especially in non-democratic systems.

Summarize the main takeaway of your project.

  • My project shows how China’s regime uses “problem-revealing entertainment” in the past decade—TV dramas and documentaries that expose corruption but highlight reform—to boost perceptions of government competence and accountability.

What made this project a “polcomm project”?

  • This project is a political communication study because it examines how media narratives (and more specifically, entertainment) shape citizens’ political perceptions. The focuses of this study, including persuasion, framing, and media effects, are at the heart of the field. Like other influential research on soft news, infotainment, and narrative persuasion in American politics, it explores how entertainment can influence political attitudes by embedding messages in engaging stories.

Extending these insights to an authoritarian context, the project shows how the Chinese regime uses “problem-revealing entertainment”—TV dramas and documentaries that dramatize corruption but highlight reform—to improve perceptions of competence and accountability. By combining theories of narrative persuasion with empirical tests of attitude change, it demonstrates even under settings of strong authoritarian control,  narrative-based communication operates through familiar mechanisms of realism and immersion, which are central to political communication research.

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • Two big things. First, social desirability bias. Measuring regime evaluations is sensitive, so next time I’d build a list experiment into the primary outcomes (alongside the Word Association Test I used and the “bury-in-filler” item ordering) to further reduce demand effects. The challenge was getting honest attitudes in an authoritarian context; I mitigated it with WAT, dispersed political items, and a placebo drama arm, but a list experiment would strengthen inference about true beliefs.

Second, a tighter test of the mechanism. I’d add an alternative, apolitical control (e.g., a nature or sports recap matched on length/production value) to cleanly separate “narrative immersion” from “political content.” If budget allows, I’d also use a two-stage design that independently varies (a) realism/negativity (systemic-corruption vs isolated-case edits) and (b) immersion (coherent recap vs disrupted/segment order), with preregistered checks for perceived realism, engagement, and counter-arguing. This would more rigorously test whether problem-revealing entertainment → immersion → persuasion drives the effects beyond any generic entertainment exposure.

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • Recent work by Eunji Kim has revitalized the study of entertainment and political communication in democratic contexts. Her AJPS article “Entertaining Beliefs in Economic Mobility” (2023) and her forthcoming book The American Mirage (Princeton University Press, 2025) show how reality TV and entertainment media reinforce the myth of meritocracy and shape citizens’ beliefs about inequality and mobility. Together with Kim and Patterson (2024, APSR), these studies highlight how non-news entertainment can subtly sustain political worldviews, echoing classic soft-news research by Baum (2002) but using new psychological and experimental tools.

Building on this wave, future research could go beyond audience effects to analyze the supply side of entertainment—how political contexts shape what gets produced, who produces it, and under what constraints. As I argue in this project, examining how regimes (or even democracies) co-opt cultural elites, navigate institutional boundaries, and embed ideology in narratives would open the “black box” of media control and cultural production. This supply-side lens, which are largely understudied in the political communication literature, could connect comparative authoritarian research with American political communication by linking production incentives and media market dynamics to the downstream formation of attitudes and behaviors. Also, more research should examine how different forms of entertainment—dramas, documentaries, variety shows, or online streaming content—affect political attitudes and behaviors across diverse contexts.

What’s next? (Follow-up projects? Completely new direction?)

  • My follow-up projects build on this study by further examining the political consequences of entertainment in authoritarian contexts. One ongoing project investigates how historical dramas that glorify emperors’ lives and achievements shape individuals’ contemporary support for strongman rule. Beyond authoritarian settings, I am also expanding this research agenda to explore how entertainment narratives can be harnessed to address pressing social and political challenges, such as reducing political misperceptions and fostering more informed public engagement.

Awardee Interview: Kaid-Sanders Best Article Award (2025)

Award won:

  • Kaid-Sanders Best Political Communication Article of the Year Award

 

Name(s) & affiliation:

  • Nicolai Berk, Center for Comparative and International Studies and Immigration Policy Lab, ETH Zurich, Zurich, Switzerland

 

Project title:

  • The Impact of Media Framing in Complex InformationEnvironments

 

Publication reference:

Berk, N. (2025). The Impact of Media Framing in Complex Information Environments. Political Communication, 1–17. https://doi.org/10.1080/10584609.2025.2456519

 

Tell us something about you/your team and how and why you decided to focus on this research

  • I am currently a postdoc at ETH Zurich, where I work with a great team of researchers at the Public Policy Group and Immigration Policy Lab to understand how the design of online platforms affects the culture of online communities and the quality of their discussions. To study this question, we run field experiments on news platforms and measure outcomes such as toxicity and deliberative quality. In addition, I pursue my own separate research agenda trying to understand public opinion formation in contemporary democracies.

    The research recognized with the Kaid-Sanders award grew out of my dissertation. I started my PhD interested in media effects and especially immigration debates in Europe, which were a major politicizing moment for me during my undergraduate studies in Vienna. So, I started looking for opportunities which allowed me to make causal statements about the influence of media content on immigration attitudes. Particularly Bild – the outlet I study in this paper – was often credited with having a substantial influence on German public opinion on immigration. Some commentators already suggested that the change in editors I study had a substantial effect on the Bild’s immigration coverage. And so I thought: “let’s find out!”.
  •  

Summarize the main takeaway of your project.

  • I really hope no one reads my paper as evidence that the media does not shape political attitudes. Substantively, the paper tries to emphasize the conditions for media effects to materialize. Methodologically, it provides a framework to study media effects.

 

What made this project a “polcomm project”?

  • I think this paper is actually a great example of the fruitful cross-pollination of Political Science and Communication Science that defines the field of Political Communication. The research question is shared by both fields, the estimation and theory come from the political science literature, and the content analysis techniques were provided from the field of communication.

 

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • I think I spent far too much time obsessing about this paper, I was really struggling with it. I spent almost two years of my less-than-three-year PhD exclusively on this paper. That certainly made the paper better, but it also kept me from working on other projects. If I ran into a PhD student with similar issues today, I would recommend to them to leave the project and move on to other projects for a bit.

    I would also be less resistant to accept the null effects. I think this culture is changing for the better, but many researchers I meet are still trying to squeeze their data to get at some kind of effect, either by testing many different outcomes or many different moderators. It was a long learning process for me to understand how interesting this null effect itself was, and I spent a lot of time chasing interaction effects which did not hold up to closer scrutiny and were not answering my initial research question.

 

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • Given the contemporary moment of democratic erosion, I think it’s great to see that more and more researchers in the field are studying what role the news media plays in contemporary democracies, and how the digital information environment changes this relationship (Laurenz Derksen and Andy Guess recently ran an amazing field experiment on Instagram speaking to this).

 

Especially with this focus in mind, I think the field really needs to think more about the impact of institutional design and media policy. Most of us are not trained in this way, so this is very hard. Ultimately, we can only learn so much by studying yet another form of persuasive communication (this includes the awarded paper). The most relevant question right now is which features of media systems reproduce liberal democracy – and which features make them susceptible to political influence and capture. I really think we need more work studying the impact of institutions on media systems, be it descriptively, comparatively, or through policy evaluation.

 

What’s next? (Follow-up projects? Completely new direction?)

  • As mentioned, I am currently working with my great colleagues at ETH to understand how online cultures are shaped through platform features and moderation. I also work on another project together with Markus Kollberg on whether partisan reactions to democratic backsliding are caused by a lack of understanding of democratic institutions. My ideal future project would link a more institutional approach focusing on media policy with a micro-perspective trying to understand how illiberal attacks on the media system affect citizens’ political attitudes and behaviour.

 

 

Awardee Interview: IJPP Hazel Gaudet-Erskine Best Book Award (2025)

Award won:

  • 2025 International Journal of Press/Politics Hazel Gaudet-Erskine Best Book Award

 

Name(s) & affiliation:

  • Benjamin Toff, University of Minnesota
  • Ruth Palmer, IE University
  • Rasmus Kleis Nielsen, Copenhagen University
  •  

Project title:

  • Avoiding the News: Reluctant Audiences for Journalism
  •  

Publication reference, link:

 

Tell us something about you/your team and how and why you decided to focus on this research

  • The project began at the Reuters Institute for the Study of Journalism where Rasmus was research director at the time. In the annual Reuters Institute Digital News Report, we could see that there were millions of people who said they accessed the news less often than once a month or never at all, but we knew little about them. We wanted to understand who they were, how they lived their lives, what media they used, and how they stayed informed about things that mattered to them. When I joined the Reuters Institute as a postdoc in 2016, we conducted an initial round of inductive, qualitative interviews in the UK, which helped us begin to answer some of these questions, but it also prompted new ones. We began working closely with Ruth Palmer as we sought to study the phenomenon across multiple media and political environments (Spain and eventually the US as well). Over the years, the project extended its focus beyond the phenomenon of news avoidance itself. Studying news avoidance helped distill a variety of factors that we argue to structure all our relationships with media and journalism.
  •  

Summarize the main takeaway of your project.

  • Convincing news avoiders of the value of journalism depends on more than making coverage more relevant. It requires an empathetic understanding of the social, political, and technological factors that makes news indispensable to some and a source of loathing to others.
  •  

What made this project a “polcomm project”?

  • We found that one of the most consistent predictors of news avoidance across countries tends to be interest in and engagement with politics. Because news avoidance is most common among disadvantaged groups, it threatens to exacerbate existing inequalities by tilting mainstream journalism and related political institutions even further toward privileged audiences.

 

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • One of the most challenging parts of this project involved the scale and breadth of our data collection: we conducted more than 130 interviews across three countries over a span of several years. I wouldn’t necessarily have done this differently because I think we needed to do that given our inductive approach, but we had to stop collecting data at a certain point or else we would never have been able to write the book. However, because our last interviews for the book were conducted in 2020, there are a lot of specific things that followed that we didn’t specifically capture: for example, the COVID-19 pandemic, the emergence of TikTok as an important source for news, Donald Trump’s reelection in the US. Our findings can help make sense of how audiences have responded to these developments, but I do sometimes wish we could go back in the field and keep studying how people’s relationships with the news have continued to change over the years since.
  •  

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • There has been a tremendous amount of exciting research published on news avoidance across many more country contexts and focusing on avoidance of specific topics in news or types of content. One reason for that is simply that more researchers are including questions about news avoidance in their surveys, which is great, but I do worry these survey items can be misused and abused if researchers don’t take the time to understand what they’re measuring. News avoidance is a complex phenomenon, and it takes on many different forms. We know that most people who say they avoid news also say they consume nearly as much news as anyone else. I would like to see more studies using more mixed methods and qualitative approaches to generate better ways of operationalizing these concepts.
  •  

What’s next? (Follow-up projects? Completely new direction?)

  • Much of my research since the book has been focused on trust in news, and most recently I have been working on a series of collaborations with news organizations to test different kinds of interventions designed to change attitudes and behaviors around news consumption. For understandable reasons, news outlets tend to prioritize deepening engagement with audiences who have already shown some degree of loyalty and interest, so hard-to-reach news avoiders tend to get neglected. What’s more, so much of our book points to forces often outside the control of any individual news organization in contributing to rising levels of news avoidance, which makes it hard to know what will actually work. But we are finding some modest successes around using social media content and SMS texting to better meet audiences where they are. I hope to be able to point to more promising strategies in the future!

 

 

Awardee Interview: ICA Political Communication PhD Dissertation Award (2025)

Award won:

  • ICA Political Communication PhD Dissertation Award

 

Name(s) & affiliation:

  • Meagan Doll, University of Minnesota – Twin Cities (formerly University of Washington)

 

Project title:

  • “Beyond believability: Factors driving media trust in Uganda”

 

Publication reference:

 

Tell us something about you/your team and how and why you decided to focus on this research

  • I came to my research interests after previous professional layovers in journalism and interdisciplinary African studies. Part of these experiences included living and working in Uganda as a reporter, where I realized that day-to-day interactions with and perceptions of news media were much different than the Euro-American contexts that I was familiar with. When it came time to select a dissertation topic, I knew that I wanted to help elucidate these evaluation processes as well as contribute to the internationalization of political communication research.
  •  

Summarize the main takeaway of your project.

  • Evaluations of media trust may be as much a reaction to trust in other social institutions than any substantive evaluation of media performance. In Uganda, this manifested as reportedly positive perceptions of journalists relative to broad distrust aimed at political elites.
  •  

What made this project a “polcomm project”?

  • Media trust has been studied ad nauseum in political communication with many important contributions. However, much of this research has been conducted in middle- and high-income democracies with less work exploring media attitudes in more authoritarian environments. In addition to further internationalizing media-trust research, the project integrates audience-studies perspectives from journalism studies, which I hope illustrates the theoretical benefits of integrating work across the political communication and journalism studies sub-areas.
  •  

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • I would conduct the telephone survey in-person (as opposed to by phone) and ideally with a larger sample. The CATI survey was an acceptable tradeoff given resource constraints, but I am aware that this choice inevitably shaped the types of respondents I was able to reach and ultimately the spectrum of attitudes reflected in the project’s findings. If money and time allowed, I would have also scheduled a week or two of holiday in Uganda following my qualitative fieldwork to visit with friends, but c’est la vie!
  •  

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • I am energized by all work that (re)examines existing concepts across diverse sociopolitical environments. Public Opinion Quarterly, for example, is set to release a special issue on this topic in 2026, and there are a number of other projects that explore the influence of social and political environments on perceptions of news, specifically (e.g., the Reuter’s Institute Trust in News Project). Relatedly, I’m excited about the growing corpus of scholarship that moves beyond quantifying the crisis of trust in news to consider innovative approaches for restoring trust in journalism and social institutions more broadly.
  •  

What’s next? (Follow-up projects? Completely new direction?)

So many options! On one hand, I’m interested in extending aspects of this project to look at the plausibility and appetite for trust building initiatives in the Ugandan context. This is closely related to the work I’ve been engaged in at the University of Minnesota, which explores the effects of news organizations’ trust building strategies in the United States.

On the other hand, I’m also very interested in replicating – more or less – the study on factors driving media trust in a different socio-political environment to test the boundary conditions of my theorizing. Truth be told, that would require either a substantial amount of background research and area studies on my part or perhaps the help of a collaborator with experience in a given context. If that sounds up your alley, let’s connect!

 

Awardee Interview: Kaid-Sanders Best Article Award (2024)

le-ri: Sang Jung Kim; Isabel Villanueva; Kaiping Chen
le-ri: Sang Jung Kim; Isabel Villanueva; Kaiping Chen

 

Award won:

  • The 2024 Kaid-Sanders Best Article of the Year Award, Political Communication Division. ICA.

 

Name(s) & affiliation:

  • Sang Jung Kim (Assistant Professor, School of Journalism and Mass Communication, University of Iowa),
  • Isabel Villanueva (Doctoral Candidate, Life Sciences Communication, University of Wisconsin-Madison),
  • Kaiping Chen (Associate Professor, Life Sciences Communication, University of Wisconsin-Madison)

 

Project title:

  • Going beyond affective polarization: How emotions and identities are used in anti-vaccination TikTok videos

 

Co-authors (if any):

  • Isabel Villanueva (Doctoral Candidate, Life Sciences Communication, University of Wisconsin-Madison), Kaiping Chen (Assistant Professor, Life Sciences Communication, University of Wisconsin-Madison)

 

Publication reference, link (APA 7th):

  • Kim, S. J., Villanueva, I. I., & Chen, K. (2024). Going beyond affective polarization: How emotions and identities are used in anti-vaccination TikTok videos. Political Communication41(4), 588-607.

 

Tell us something about you/your team and how and why you decided to focus on this research

  • Our team shares a strong interest in investigating how the multi-modal delivery of political communication shapes audience engagement. This interest was sparked by the widespread misinformation about COVID-19 vaccination on social media, a central issue during the pandemic. These messages, often characterized by their multi-modal and emotional nature, frequently emphasized particular sociopolitical identities, which appeared to amplify their impact on the public. Despite this, there has been a lack of sufficient empirical investigations into these dynamics. Recognizing this gap, we were motivated to focus our research on understanding the mechanisms of such communication and its broader implications for political communication. Notably, our team highlights how emotions influence engagement differently depending on the distinct modalities of delivery and emphasizes the role of various social identities beyond partisanship, such as relational identities that highlight roles like being a mother.

 

In 280 characters or less, summarize the main takeaway of your project.

  • Our study expands the emotions-as-frames model, affective intelligence theory, and social identity theory by revealing how audiences engage with emotional appeals and sociopolitical identity narratives delivered through multi-modal TikTok anti-vaccination videos.

 

What made this project a “polcomm project”?

  • Emotions and social identities are foundational concepts in political communication, grounded in a rich historical tradition. However, the interplay between the multi-modal nature of social media messages and the emotions and social identities embedded in political communication remains underexplored. Our paper positions itself as a novel ‘polcomm project’ by addressing this gap and advancing foundational research in the field.

 

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • The most challenging aspect of this project was identifying distinct emotions across the various modalities in TikTok anti-vaccination videos. In this paper, we utilized an off-the-shelf library based on the traditional machine learning model and a dictionary-based approach to identify emotional appeals. Moving forward, our team is enhancing this process by leveraging foundation models—large-scale, pre-trained models that provide a versatile framework, enabling them to be adapted for a wide range of tasks across different domains—to improve the accuracy and depth of emotion detection. We are particularly excited to explore how foundation models can advance the identification of emotional appeals in multi-modal messages.

 

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • An exciting and rapidly growing area of research utilizes various computer-assisted methods, including computer vision models, to explore theoretical concepts in political communication by examining large-scale, multi-modalmessages, such as emotional expressions. Furthermore, as the social media environment matures, scholars are increasingly focusing on its multi-platform nature and how political communication flows from one platform to another. In the future, we hope to see more research efforts integrating multi-modal and multi-platform analyses, examining how different types of media—such as text, images, and videos—interact across platforms to shape political narratives and influence public opinion.
  • For instance, our recent study (Chen et al., 2024) investigates the portrayal of gender stereotypes on YouTube and TikTok within controversial science discourses. Our analysis reveals that while both platforms associate distinct multi-modal features with men and women, they diverge significantly in thematic emphasis: YouTube’s thumbnails frequently feature climate activists or women depicted in harmony with nature, while TikTok’s thumbnails often highlight women in Vlog-style selfies with feminine gestures. These findings underscore the nuanced role that platform-specific affordances and audience preferences play in shaping gendered narratives.
  • In light of these insights, we urge political communication scholars to prioritize understanding how multi-modal and multi-platform messages interact to construct and propagate political communication phenomena. Adopting this comparative and holistic approach is critical for uncovering the complexities of digital political discourse and its implications for public opinion and engagement.

 

What’s next? (Follow-up projects? Completely new direction?)

  • Building on our team’s focus on advancing computational methods to analyze multi-modal messages and uncover political communication phenomena, we are currently developing a sociotechnical framework for evaluating computer vision models and introducing new approaches to assess biases in the classification of gender and emotions within images in these models, including foundation models (Sha et al., 2024). Simultaneously, as mentioned earlier, we are continuing our efforts to understand how political communication reveals differences in multi-modal messages across various social media platforms, integrating multi-modal and multi-platform approaches to advance political communication scholarship. Looking ahead, we aim to collaborate across disciplines to develop metrics that enhance the transparency and fairness of computer vision models. By doing so, we hope to bridge the gap between computational advancements and their real-world applications in understanding and improving political communication across diverse platforms.

 

 

 

Awardee Interview: IJPP Hazel Gaudet-Erskine Best Book Award (2024)

 

Headshot images of Erin Baggott Carter and Brett L. Carter
le-ri: Erin Baggott Carter; Brett L. Carter

Award won:

  • IJPP Hazel Gaudet-Erskine Best Book Award, 2024

 

Name(s) & affiliation:

  • Erin Baggott Carter, University of Southern California and Hoover Institution, Stanford University
  • Brett L. Carter, University of Southern California and Hoover Institution, Stanford University

 

 

Publication reference:

  • Propaganda in Autocracies: Institutions, Information, and the Politics of Belief. New York: Cambridge University Press. 2023.

 

Tell us something about you/your team and how and why you decided to focus on this research

  • The project has its origins in a series of conversations in 2015, when we realized just how profoundly different propaganda in China and Congo look to readers. We quickly realized no one had ever attempted to measure propaganda cross-nationally and there was no real explanation for why propaganda might differ so dramatically across countries. We set out to identify and collect as many state-run newspapers as possible, and we then used sentiment dictionaries to measure the valence of content surrounding government references. It all moved very quickly; it was extraordinarily exciting.

 

Summarize the main takeaway of your project.

  • The propaganda strategy an autocrat employs depends on the electoral constraints he confronts.
  • Where these electoral constraints are relatively binding, autocrats must curry some amount of popular support, and so they employ propaganda to persuade citizens of regime merits. To be persuasive, however, propaganda apparatuses must cultivate the appearance of neutrality, which requires conceding bad news and policy failures. Where electoral constraints are binding, we find, propaganda apparatuses cover the regime much like Fox News covers Republicans.
  • Where autocrats confront no electoral constraints – where autocrats can fully secure themselves with repression – propaganda serves not to persuade citizens but to dominate them. Propaganda derives its power from absurdity. By forcing citizens to consume content that everyone knows to be false, autocrats make their capacity for repression common knowledge. Propaganda apparatuses engage in effusive pro-regime coverage while pretending opposition does not exist. Narratives about a country’s contemporary history are presented in absurd terms, since these absurdities give them power. Citizens are told that their countries are envied around the world, that “democracy” is alive and vibrant, and that the dictator is a champion of national sports. Propaganda apparatuses routinely and explicitly threaten citizens with repression.

 

What made this project a “polcomm project”?

  • This book draws on the first global dataset of autocratic propaganda, encompassing over 8 million newspaper articles from fifty-nine countries in six languages. We document dramatic variation in propaganda across autocracies: in coverage of the regime and the opposition, in narratives about domestic and international life, in the threats of violence issued to citizens, and in the domestic events that shape it. We also show that propaganda discourages popular protests.

 

What, if anything, would you do differently, if you were to start this project again? (What was the most challenging part of this project? …& how did you overcome those challenges?)

  • Not sure we would do anything differently. We’re delighted with how the project turned out and are equally humbled and gratified with the reception. The most challenging part of the project was how sprawling it quickly became, given how rich our data was and how little prior work had sought to measure propaganda cross-nationally. Not sure we ever overcame that particular challenge, which is why the book is so long!

 

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • The interest in propaganda has obviously boomed since we started the project in 2015, due to lots of things: the rise of computational social science, more sophisticated survey methods, and changes in the nature of dictatorship itself. The most fruitful direction, we think, is work that combines these three things: that uses cutting-edge tools to measure propaganda, takes seriously how citizens across the world respond to it, and works within a unified theoretical framework. There is lots of work that does one or two of those well, but much less that does all three. This sort of approach will also provide a foundation for understanding variation in propaganda – and responses to it – across time and space.

 

What’s next? (Follow-up projects? Completely new direction?)

  • We’ve returned to the book projects that were consuming us before we undertook Propaganda in Autocracies. Erin is working on a book about the US-China bilateral relationship. Brett is working on a book about autocratic politics in post-Cold War Africa. We’re in the early phases of a new, joint book project as well, about dissent and repression in China, which builds on some of our earlier research.

 

 

 

 

 

Awardee Interview: Paul Lazarsfeld Best Paper Award (2023)

le-ri: Rune Slothuus, Rasmus Skytte, Martin Bisgaard

Award won:

  • Paul Lazarsfeld Best Paper Award for “the best paper on political communication presented at the previous year’s APSA annual meeting or Political Communication pre-conference”.
  •  

Name(s) & affiliation:

  • Rune Slothuus, Aarhus University
  • Rasmus Skytte, Aarhus University
  • Martin Bisgaard, Aarhus University
  •  

Project title:

  • ”Party Cues Change How Citizens Understand Policy”
  •  

Publication reference, link (APA 7th):

  • Interested readers can contact any of the authors to get the latest version of this research.
  •  

Tell us something about you/your team and how and why you decided to focus on this research

  • One of the most influential types of political communication are “party cues,” signals about which political party endorses or opposes a public policy. Many studies show that party cues move citizens’ policy opinions. But we wondered if party cues also convey substantive policy information that citizens can use to make sense of the policy itself.
  •  

In 280 characters or less, summarize the main takeaway of your project.

  • We find that citizens do use party cues to make sense of policy substance. This occurs because citizens draw on their knowledge about parties’ policy reputations: what the party generally stands for and whom it represents. Depending on the policy reputation of the party sponsor, citizens make distinct inferences about what a policy entails.
  •  

What made this project a “polcomm project”?

  • Cues and endorsements are ubiquitous in political news and debates. To anyone who cares about how political communication shapes – and possibly encourages – citizens’ reasoning about policy substance, it is important to know that party cues not only evoke partisan sentiments or mobilize citizens to express allegience to their party’s policies. Rather, party cues also work as a rich information source citizens can use to make sense of policy issues.

 

What, if anything, would you do differently, if you were to start this project again?

  • We are intrigued by the open-ended responses in our surveys. They are a promising way to study how citizens reason about the political communications they receive. And new text-as-data methods offer new opportunities to analyze such responses. It is challenging, though, in to get respondents to write about their thoughts online surveys. In subsequent work, we will try different ways to better gauge citizens reasoning with open-ended responses.
  •  

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • We would like to see more attempts to bridge levels of analysis to understand how citizens’ political behavior interacts with the structure of political institutions and information environments.
  •  

What’s next?

  • This paper is part of a larger project (funded by a European Research Council Consolidator Grant to Rune Slothuus) where we study how citizens use political parties to reason about politics. In this project, we work with other colleagues, including Love Christensen, Nic Dias and Davide Morisi, to test how citizens’ policy inferences affect their opinion formation and how citizens respond to more complex information environments, such as when multiple and competing cues are present.
  •  

 

 


 

Awardee Interview: Doris A. Graber Outstanding Book Award (2023)

Daniel J. Hopkins

Award won:

  • APSA Doris A. Graber Outstanding Book Award

 

Name(s) & affiliation:

  • Daniel J. Hopkins

 

Project title:

  • The Increasingly United States: How and Why American Political Behavior Nationalized

 

Publication reference, link (APA 7th):

 

Tell us something about you and how and why you decided to focus on this research

  • This project was something I had been thinking about for years. In part, it grew out of a question I had in graduate school: why weren’t more scholars studying American state and local government? So, beginning with the premise that scholarship on the U.S. takes a disproportionate interest in federal politics, I then started to wonder whether scholarship was mirroring a deeper trend in political behavior.

 

In 280 characters or less, summarize the main takeaway of your project.

  • America has a federalist system but a highly nationalized electorate, an electorate that is focused disproportionately on federal politics. The book documents that nationalization and points to two explanations: the changing media environment and shifts in the political parties.

 

What made this project a “polcomm project”?

  • One of the key explanations for the nationalization of Americans’ political behavior is the changing news media environment. The book documents that state politics has never gotten extensive coverage from media outlets, but as the American news audience shifts online and away from print newspapers, what little information we used to get about state and local politics has dwindled.

 

What, if anything, would you do differently, if you were to start this project again? 

  • There’s been great research on this topic since my book, and I frequently find myself thinking, “I wish I thought of that.” The answer is something that I am now working to remedy: I wish I had approached this from a more comparative perspective to begin with. The experiences of countries like Germany and the U.K. can teach us a lot about whether story of nationalization is specific to the U.S.

 

What other research do you currently see being done in this field and what would you like to see more of in the future?

  • This field has been burgeoning, so it’s hard to summarize briefly. My book focused pretty heavily on state-level politics, so research on what this means for local elections is a great direction for future research. In a multiparty system, the basic measures of nationalization that I use can break down, but there’s been valuable recent work on measuring nationalization. It’s also exciting to see cutting-edge experiments and other research designs that can assess the causal role of changes in the media. It’s harder, though, to assess the causal role of audience preferences.

 

What’s next? 

  • I hinted at this before, but with Frederik Hjorth and Gall Sigler, I’ve been asking the same questions of about ten countries outside the U.S. While measuring nationalization in multi-party systems presents new challenges, the general story is that most countries haven’t nationalized to the same extent as the U.S. In some cases, the countries have long been nationalized, while in others, even recent changes in media markets haven’t had a nationalizing effect.